The success of a business can be attributed to many different factors. One of these factors is a well thought out brand and strategy that creates trust with its target audience leading repeat business and recommendations.

There are 3 key areas when thinking about launching your brand:

1.  Brand Identity

The experience of the brand from the logo, tag line, to the website and marketing material is all part of your brand identity and experience. All these elements along with excellent service and reputation helps connect your brand with your target audience and reinforce your brand identity through many touch points.

 

2. Brand Values

Be clear about what your brand stands for and that the values are consistent through your marketing material. Often your values can set you aside from your competitor so be authentic and passionate about your brand. Don’t know where to start? Ask yourself what impression do you want to leave with your customers when they think of your brand?

 

3. Awareness

How are you going to build the awareness of your brand? If you know where your customers are from doing your research, then using these findings will guide what communications platforms will work best for your brand. Depending on if it is LinkedIn, Tiktok, digital advertising, building a website, PR or a mix of them all your goal is to create a strategy that creates awareness of your brand that will feed into the success of your product or service.

Once these factors are considered, designed, created and reviewed it will be time to consider what the strategy is and what does success look like!