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5 Ways to build trust online

5 Ways to build trust online

When you build trust with your customers you begin to build a solid foundation that will create growth for your business. You will create a loyal customer that will in turn attract more customers. The trust will increase your brands awareness resulting in an increase of revenue. This can seem easy to do in store, but how can you create this trust with an online store? Here are 5 ways you can start building trust with your customers today.

  1. Deliver excellent Customer Service

Customer Service is what can set your business aside from you competitors. Ensure that you are providing consistent "best in class" service that creates satisfied customers. Be consistent in your offering through your products, messaging and support, so customers can trust your brand. It can happen where customers might need to return the goods purchased online, what is your returns policy? The key here is, keep it simple  make it easy for your customers, you want them to shop with you again. 

 

  1. Be Contactable

Sounds simple right? But this is one of the leading reasons why customers do not return for further purchases. Make sure that it is easy for the customer to contact you providing several approaches through email, phone and social. Live chat is also a great way to provide online support should they have queries.

 

  1. Provide a secure site

With visible SSL Certificates and Trustmarkers it can reassure the customer that they can trust doing business with your brand. Using credible payment providers also helps the customer in their decision to make a purchase on your website.

 

  1. Design a customer focused website

You have 8 seconds to get your customers attention when they click on your site. This means you need to have a quick loading site, that is easy to navigate with a professional look and feel and visible call to actions. 

 

  1. Develop a clear Privacy Policy

Now more than every customers’ privacy is vital and online consumers need to know what happens with their data when they visit your website. They need to understand how it is being collected, how is it used, stored, and protected. They also need to understand the use of cookies on the website and any other tracking technology used.

Hope you foudn this helpful. Need any further advice or support why not drop us an email or give us a call. https://www.captivate.ie/contact

 

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