Over the next few weeks and months the WebsitesMadeEasy name and even the main focus of the company will be changing. We are re-branding the web development company as a fully integrated Digital Agency. If you dont know the term Digital Agency€ it refers to a company that offers a full service of web design and development, Online marketing campaigns and viral advertising as well as digital media production that when combined offer clients an online experience that helps build and sustain their business in a digital world.
So as we start this long journey of re-branding, I will be posting updates as decisions are made and designs are chosen. As on right now the company has a new name.
Logo – Rebranding a digital agency is a complex and terrifying prospect, but sure why not give it a go. Once the name of the new agency was decided on, I set out to design a logo that is professional, creative and ultimately simple. We did not want a branded logo that is cluttered or awkward, too many times I have seen a logo and said ‘I cant read that’ or ‘I cant read that’. Mostly I cant read them, which in my mind makes the point of the logo obsolete.
In the case of Captivate, a small start up digital agency specializing in Web development, Marketing and Digital Media we wanted something that was simple and professional but pushed the ideas of innovation and creativity that the company is all about.
The design process begins with questions. What? Where? Why? When is lunch?
Seriously though, We ask questions like what is the company selling or service is it providing? What industry is the company trying to sell to? Is the company technical, business or creative? Is it an international brand or a small start up? What kind of presence does the company have? Where will the logo be seen? On billboards, posters, news ads? Or will it just be online and on business cards?
When we finish racking our brains to these question we have a solid basis to begin the fun stuff. Playing around in Illustrator.
We used the commercially free to use font ‘Romeral’ for the Captivate text which had the right look and feel that we wanted for the agency. It has a classical style with think bold face that invites the viewer to read the name. ‘Romeral’ was created by Juan Pablo De Gregorio and is available to download at http://typies.blogspot.com/2006/12/romeral-display-typeface.html.
The thinking behind the design came from placing the sleek, classic typeface of the Captivate type against a energetic and creative colour.
We wanted the simplicity of a two tone colour scene, with the typeface etching out the name of the company against the background.
We decided on a plain white colour for the Captivate text set against a deep orange background with a slight radial gradient to focus the eye on the center of the image space. Leading the viewer to the bold white professional typeface of the Captivate text.